Vidar Andersen

Startups Innovation Education

I love solving problems & helping people succeed

Portrait of Vidar Andersen

"[...] one of the most important persons in the German startup scene."
- Wirtschafts Woche

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Pitching Masterclass

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From the blog:

Hi, there. I'm a Norwegian entrepreneur who occasionally found my own startups to scratch my own itches, regularly help startup founders, support startup programs like accelerators and incubators, teach students at universities and colleges, and enable employees in companies and organisations to go farther faster and achieve better outcomes, living in the greater Cologne / Dusseldorf area of Germany since 2005.

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I probably missed my shot at becoming sitcom-famous when I was chased off the set of "Sex & the City" in NYC back in 1999, I since wrote & recorded a Billboard Hot 100, and created things used by billions. (Two out of the three are actually true so far; Can you guess which?).

My work has been featured and recognised around the world by the likes of The New York Times, CNN, TechCrunch, Business Insider, BBC, Wirtschafts Woche, and Die Welt, and my work has been seen and used by billions (yes, capital B).

Sometimes I get invited as a keynote speaker, panelist, and moderator or MC, to events and conferences like SxSW, WebSummit, LeWeb, PASSWORD, Digital Shapers, TedX Hamburg, World Business Dialogue, etc. Universities like Cambridge, Stanford, KIT, and Cologne University as a speaker and moderator - as well as to keynote corporate events from well-known brands like Bertelsmann, Henkel, and RTL - or GOs like IHK, AHK, Business France, USAID, NRW INVEST, the city of Dusseldorf and the city of Cologne, and more.

The media and peers have conspired to name me a central figure in the German startup world, instrumental in the Cologne / Rhineland startup scene. My main "hobby" is supporting early-stage startups and spreading education on how to build startups to students and founders - as a very modest occasional investor in very-early-stage tech startups, as an educator teaching at universities and colleges, as an founder and organizer of a variety of events and programs, by providing free Open Office Hours weekly since 2007, by training over 3.000 startups - and counting - in-person how to pitch investors with my Pitching Masterclass, as a mentor and coach in different startup support programs worldwide, all because I wish that someone would have been there for me to help me get going when I started out on my entrepreneurial journey.

As an educator, I've been invited to teach and speak about startup entrepreneurship at Standford, Cambridge, Karlsruhe Institute of Technology (KIT), BITS Iserlohn, WHU, Maastricht University, Cologne University, Cologne Polytechnical, NW University of Switzerland, Dokuz Eylul University in Turkey (DEU), University of Dusseldorf HHU, University of Applied Sciences Dusseldorf HSD, Qazvin Islamic Azad University (QIAU) in Iran, and more. The slides from my educational lectures, keynotes, and talks have been featured as LinkedIn's "Slide of the Day" four times to date.

And because corporations and organisations keep asking, I've also been helping the likes of Deutsche Telekom, ABInBev, AXA, Philip Morris International, Bertelsmann, ottobock, Zentis, Reifenhaeuser, BARCO, Henkel, Yello Strom, Telefonica, the International Iberian Nanotechnology Laboratory (INL), USAID, Business France, and many more with education, innovation, and digitalisation through my company +ANDERSEN & ASSOCIATES since 2013.

In the 15 years preceding more or less all of the above, between 1996 and 2010, I was an on-and-off employee in various small-ish digital development companies specialised in innovation and digitalisation for large international companies and government organizations like Equinor (nee Statoil), TeeKay, VG (largest Norwegian newspaper), Shell, Esso, Exxon, T-Mobile International, Deutsche Telekom, Lufthansa, The Royal Norwegian Government, The Norwegian Ministry of Education and Research, the Norwegian Directorate for Higher Education and Skills (nee VOX), and Nestle - in between founding my own things.

The last position I held in somebody else's company was "Head of Digital" and "Member of the Board" between 2005 and 2010 at T-Mobile International's digital Lead Agency responsible for all things digital. There's more information about those parts of my past over on LinkedIn.

 

Founder

 

Robert 'scobelizer' Scoble quote
"Vidar Andersen, you rock."
- Robert @Scobleizer Scoble

 

The Rheinland Pitch - Germany's largest startup pitching event

Co-founder (together with Matthias Graef & Lorenz Graef) of Germany's largest startup pitch event, the Rheinland Pitch running continuously since 2013. Pictured, moderating the Summer Finals edition at DUS Airport.

 

 

Vidar Andersen pitching and launching 'Gauss - The People Magnet' on stage at LeWeb 2011

Ancient history; 'Gauss - The People Magnet', one of the very first Social Discovery apps for the iPhone. Here, pitching and launching live on stage with Kit and Arne at LeWeb way back in 2011. (Not pictured, unsung hero Antonin Amand, the key backend developer, manning the fort in case of launch disaster).

 

"[...] these guys [Gauss - The People Magnet] have a good a chance as any if they get it right."
- Mike Butcher, TechCrunch

 

Educator

 

"It was fantastic! Thank you so much!"
- Simon Graw, M.Sc. Gateway Excellence Startup Center at University of Cologne

 

Vidar Andersen teaching the Lean Launchpad curriculum for startups from Stanford, herea a picture of his studens in Iran

I'm a certified Lean Launchpad (LLP) Educator invited to be trained at Stanford by Steve Blank himself, here pictured teaching the LLP curriculum to students at the largest private tech university in Iran in 2015 (- it was a very different time back then).

 

Steve Blank and Vidar Andersen at Stanford
  • Karlsruhe Institute of Technology KIT
  • University of Cologne
  • University of Duesseldorf HHU
  • University of Applied Sciences Duesseldorf HSD
  • International Iberian Nanotechnology Laboratory (INL), Portugal
  • BITS Iserlohn
  • Qazvin Islamic Azad University (QIAU), Iran
  • Cologne Business School (CBS)
  • Dokuz Eylul University Izmir, Turkey
  • WHU Otto Beisheim School of Management
  • Alumniportal Deutschland
  • NW University of Applied Science, Switzerland
  • Knowmads Business University, Amsterdam
  • Northern Institute of Technology (NIT), Hamburg
  • Karlshochschule International University
  • Maastricht University
  • Cologne Polytechnical College
  • USAID, Moldova
  • NRW Invest
  • IHK & AHK
  • Gruendungsfabrik Moenchengladbach
  • Rheinland Pitch (teaching applying startups how to pitch investors since 2013 with my Pitching Masterclass)
  • Pitching Masterclass (also available for all startups on-demand - anywhere, any time)
  • & more
Vidar Andersen's Pitching Masterclass in Budapest, Hungary

Teaching my Pitching Masterclass, helping startups build pitch decks that improve their chances with investors. Pictured here in Budapest, Hungary.

 

Corporate Innovation

 

I've been doing digital innovation for large companies and government organisations in various roles (mostly on and off in other people's companies) since 1996 - yes, I'm that old.

Since 2013, with my own company +ANDERSEN & ASSOCIATES, I have been providing Consulting & Advisory, Education, Training & Upskilling, Support, Mentoring & Coaching, Rapid Prototyping & (Digital) Product Development & Execution, and Digitalisation (aka making manual processes and business logic digital, consolidating processes & systems, automating or modernising existing digital processes, for more efficiency, security, transparency - and conveniency for the users) for medium to large sized Companies, and Organisations (GOs & NGOs).

And for Startup Support Programs (e.g. incubators and accelerators), and Educational Institutions (colleges and universities), Consulting & Advisory on their entrepreneurial and startup programs, Education for participants and students, Training & Upskilling of staff, participants, and students, Support, Structure, Mentoring / Coaching of participants or students in startup support or educational programs, offering tried and tested successful entrepreneurial support programs like the Lean LaunchPad (LLP) from Stanford.

 

"Thank you very much for a mind opening experience! It has been a long time since I learned so much (and I have participated in over sixty other programs of this kind over the years). Very interesting and helpful! And all that in a very nice atmosphere, including your very diplomatic but effective way of putting the finger on "weak spots" and without any boring parts!"
- Dr. D. Heistenruber, Head of Research, Zentis

+ANDERSEN & ASSOCIATES logo

My company +ANDERSEN & ASSOCIATES, est. 2013

 

"Thank you! Your energy, expertise, and candid insights make our "Creativity Bootcamp" program truly exceptional. From your talks on evidence-based innovation and pitching strategies to your hands-on coaching with the teams, you bring clarity, inspiration (and a healthy dose of fun) to the process. It's always a pleasure to work with you.
- Joachim Klocke, Senior Director Strategy Campus Bertelsmann University, Bertelsmann

"Vidar Andersen, thank you for supporting the teams. Your insights and feedback as coach are essential for this program!"
- Dr. Martina Moenninghoff, Head of Bertelsmann University (SVP), Bertelsmann

 

Vidar Andersen teaching his Innovator Masterclass at Telefonica Germany, Munich

Pictured above, Innovator Masterclass Corporate Edition at Telefonica Germany, Munich

 

"I had such a great time! Extremely valuable lessons learned! Thank you!"
- K. Reck, Product Manager at Telefonica Germany, participant "Innovator Masterclass"

 

Above, my popular AI-deation Masterclass - Bring your idea and walk away with a prototype and new skills in a day, no special tech knowledge needed!

 

"Thank you for the great "Innovator Masterclass" - we all love it!"
- M. Kapoor, Manager at Telefonica, customer "Innovator Masterclass"

 

  • Deutsche Telekom, DE
  • ABInBev, BE
  • AXA, DE
  • Philip Morris International, CH/DE
  • Bertelsmann, DE
  • Zentis, DE
  • BARCO, BE
  • Henkel, DE
  • Medien Gruppe RTL, DE
  • Yello Strom, DE
  • ottobock, DE
  • Telefónica, DE
  • Vebego, NL
  • Reifenhaeuser, DE
  • Traveltainment, The Amadeus Leisure Group, DE
  • Carlsen Publishers, DE
  • International Iberian Nanotechnology Laboratory (INL), PL
  • Mainzer Stadtwerke, DE
  • & more iconic brands under NDA

"During the program I learned so much about how to test and refine a business idea. Extremly valuable insights! It was fantastic!"
- S. Wolfrum, Deutsche Telekom, participant "Lean Launchpad" (LLP) for Employees

 

Speaker, Panelist, Moderator

 

"[...] thank you so much for the passion, energy, expertise, and heart you brought to yesterday's "Migrant Momentum" [event panelist]. We received incredible feedback from the "Investor Circles" [break-out session moderator] - your authenticity, openness to honest talks, passion for your work, and your humanity was clearly felt."
- A. Gronemeyer, Event Organiser

 

Vidar Andersen keynoting at RTL's Digital Shapers in Zagrab, Croatia

My keynote "Why Corporate Innovation Fails" at RTL's "Digital Shapers" conference in Zagreb.

 

As a speaker, keynote topics include AI, Automation, SaaS, Digitalisation, Digital Transformation, Innovation, Startups, Data-Driven Innovation, Corporate Innovation, Technology, NFTs, Blockchain, Innovation Management, Corporate Entrepreneurship, Startup Entrepreneurship, and Entrepreneurship Education.

Vidar Andersen moderating the closing panel discussion at the World Business Dialogue, Cologne.

Pictured, moderating the closing panel discussion at the World Business Dialogue, Cologne.

 

"Crazy magnetic viking guy. [...] OK. You should come and do the talk instead of me. Stand up!"[...]
- Yossi Vardi

 

Vidar Andersen speaking at the Password conference in Tallinn, Estonia

Speaking about what marketers can learn from startups at Estonia's largest marketing conference "PASSWORD".

 

  • SxSW, Austin Texas
  • LeWeb, Paris
  • Web Summit, Dublin + London
  • Stanford, California
  • Cambridge, England
  • dmexco, Cologne
  • Pirate Summit, Cologne
  • TEDx Hamburg
  • Bertelsmann Technology Days
  • Deutscher Akademischer Austausch Dienst (DAAD - the world's largest funding organisation for the international exchange of students and researchers)
  • Entrepreneurship Cell IIT Kharagpur, India
  • NASA Space App Challenge
  • Norwegian Lean Startup Circle, Oslo
  • Intrapreneurship Conference London
  • Shahid Beheshti University Tehran, Iran
  • NØRD by digitales MV, Greifswald
  • Kraften i Kobling, Norway
  • Password, Tallinn
  • Cybersecurity Career Summit
  • Maastricht Week of Entrepreneurship
  • a.summit NRW
  • Ukrainian European Youth League
  • Global Entrepreneurship Week
  • TU Automotive, Munich
  • Fuckup Night, Cologne & Duesseldorf
  • Tech Cocktail Austin
  • World Business Dialogue
  • Rheinland Pitch (Germany's largest startup pitch event)
  • DRadio Wissen
  • WDR Fernsehen
  • RuhrSummit
  • Erasmus University Rotterdam
  • Advance Day Cologne
  • Startup Pirates
  • Lean Camp
  • Business France, Impact Germany
  • Campus Party, Berlin
  • Interactive Cologne
  • Startup Week DUS
  • Werkbank Heinsberg (Funny story; I was a last-minute keynote speaker stand-in for the [at the time] Minister of Innovation, Science, and Industry in NRW, Dr. Prof. Pinkwart)
  • Global Startup Weekend Facilitator (retired. Leipzig DE, Timisoara RO, Cambridge University UK, Cluj RO, Belgrade SR, Zilina SK, Bratislava SK, Tehran IR (twice), Iasi RO, Dublin IE, Kosice SK, Vilnius LT, Riga LV)
  • & more

 

Vidar Andersen speaking, Erasmus Tech Comunity @ Erasmus University Rotterdam.

Here speaking on how to use tech for better at Erasmus Tech Comunity, Erasmus University Rotterdam

 

Organizer

 

" [...] Vidar is what some would call "a hustler". He runs several local meetups in Cologne and works tirelessly. Easily someone I'd count among the people I'd start a company with, given the opportunity."
- Named one of the five "must know" people in the German startup scene by Liam Boogar, Editor of The Rude Baguette

The EPIC team responsible for bringing Startup Weekend to our region in 2012

Here with the fabulous "OG" team responsible for bringing the "Startup Weekend" format to Cologne, DE (and making it an EPIC success) in 2012, including EPIC special surprise guest - the founder of Startup Weekend himself, Andrew Hyde!

 

 

Coach & Mentor

 

"Thank you for your support! It was a pleasure working with you! Also to all other start-ups: We highly recommend Vidar's Coaching 💚!
- Laura Jonen & Lukas Pelzer, Layer Performance
Ignition+ Batch #19, "Digital Startup of the Year 2025" by the German Federal Ministry for Economic Affairs and Energy at Bits & Pretzels

On a panel discussion with State Minister for Economic Affairs and Energy of North Rhine-Westphalia, Dr. Pinkwart, about the Gruenderstipendium NRW

As a jury member for the Gruenderstipendium NRW in Cologne and Duesselforf since its inception, here on a panel discussion about the program so far with the (then) State Minister for Economic Affairs and Energy of North Rhine-Westphalia, Dr. Pinkwart.

 

  • Startup Weekend, worldwide
  • Lean Startup Bootcamp, Baghdad Iraq
  • Founders Institute, Cameroon (Disclaimer: I am not a member of FI or the FI participation scheme)
  • Founders Institute, MENA (Disclaimer: I am not a member of FI or the FI participation scheme)
  • gBeta Alaska, USA
  • Ignition+, Digihub Duesseldorf (So far: batch #18 OSPHIM, won the follow-on funding in the batch, went on to win the national "Gruendungswettbewerb - Digitale Innovationen" by the Federal Ministry for Economic Affairs and Energy BMWK. Batch #19 Layer Performance, won "best pitch" in the batch, went on to be selected "Digital Startup of the Year 2025" by the Federal Ministry for Economic Affairs and Energy BMWK.)
  • STARTPLATZ, Cologne & Duesseldorf
  • Greentech meets NRW
  • Gruenderstipendium NRW
  • WHU Accelerator
  • CurveUp, Sri Lanka
  • XY Accelerator, Moldova
  • Synthesis, Constructor University, Bremen
  • Young Entrepreneurship Summit, Bremen
  • Jacobs Startup Competition, Bremen
  • 3DS @ WHU Otto Beisheim School of Management, Vallendar
  • Impact Germany, Business France
  • USAID Moldova
  • Avatech Accelerator, Tehran Iran
  • Bertelsmann University
  • Startup Braga, Portugal
  • Deutscher Akademischer Austausch Dienst DAAD (the world's largest funding organisation for the international exchange of students and researchers)
  • Alumniportal Deutschland
  • My Open Office Hours since 2007
  • & many more
Vidar Andersen coaching & mentoring startups in Maastricht, NL

Confusing, aka mentoring & coaching, startup founders, employees, and students since 2007. Here coaching first-time founders in Maastricht, NL (Photo by Manor Lux)

 

 

"[...] one of the most important people in the German startup scene."
- Wirtschafts Woche

Logos of places Featured, Recognized

 

  • The New York Times
  • CNN
  • Business Insider
  • Forbes
  • TechCrunch
  • NCIIA @ Stanford (Lean Launchpad Educator Scholarship w. Steve Blank & Jerry Engel)
  • Wirtschafts Woche (Named "one of the one of the most important persons" in the German startup scene)
  • The Innovator's Handbook
  • IndieGoGo (Featured Campaign on the front page globally)
  • Rude Baguette (Named one of "Top 5 People to Know" in the German startup scene)
  • Startup Ambassador to the City of Duesseldorf, Germany
  • Netzwertig
  • SxSW Startup Ambassador to the State of NRW, Germany
  • DViCE
  • Nordic Startup Awards (Winner, People's Choice Norway)
  • Die Welt
  • SlideShare (made LinkedIn Slideshare "Slide of the Day" four times so far)
  • Accenture
  • BBC Click
  • University of Deusto, Bilbao. Scholarship received for the "Global Entrepreneurship Accelerator Program" (GEAP)
  • NY1
  • Kabel Eins
  • Ketchum Report
  • Monaco Media Forum
  • Startup America
  • c'n'b Conference (Winner, Most Innovative German Business)
  • MLOVE
  • Up Global
  • As well as in more local media like Rheinische Post, etc
  • & more

 

*Please note as of February 24th 2022, bookings are not available to Russian nationals nor Russian-owned or -controlled companies, subsidiaries, GOs, etc long as the invasion of the sovereign state of Ukraine is ongoing, Russian troops are still in Ukraine, and Putin remains in power. Thank you for understanding.